Metro 1 Commercial is one of the preeminent real estate firms in South Florida, known for its key role in the development of neighborhoods such as Wynwwod, Edgewater, Little Haiti, Downtown, and the Design District. Approaching its 15th year in business, with an impressive track record of both real estate deals and philanthropy within the community, the firm was working hard to stay relevant in a quickly-changing environment. With the threat of new boutique competitors spawning constantly, and the B2B customer journey increasingly shifting to online methods, Metro 1 needed to maintain its position and reputation in the marketplace as the go-to firm for Miami’s urban core.
Metro 1 approached Sparo to put together a marketing strategy for the company that would strengthen its reputation, generate brand awareness, and grow its online footprint.
Working within the client’s budget, Sparo developed a 360-degree digital marketing strategy to address the client’s weaknesses and attain the determined goals.
Strengthen The Website
Sparo worked with Metro 1 to identify key search terminology that would help boost the website’s organic traffic and rankings and then implemented a five-point SEO strategy on the website.
Leverage Social Media
Sparo rebranded the brand’s primary social media platforms, and began creating a steady flow of visually-appealing, engaging, and cutting-edge social media content.
Sparo developed an ongoing pipeline of meaningful thought leadership by helping Metro 1 earn media coverage for recent wins and work within the community and through the establishment of the brand’s own commercial real estate blog on Medium.com.
Harness Google Search
Sparo developed a competitive and highly-detailed paid Google search campaign that would generate leads from potential new clients at the most efficient CPC and CPA.
How did we get these numbers?
*We calculated this based on the average traffic for the past three months, which has been roughly 1.8K visitors per month; the average monthly traffic before working with Sparo was 1K/month
**Metro 1 year end report for 2020
***Tally of media pieces + Metro 1 Medium.com thought leadership pieces published April – December 2020